Nothing on this planet entices Indians more than the sales.The
happiness index of women definitely is a notch higher. To find your favorite
brand’s showroom having sales notching upto Bradman’s test average…that’s all
what we all crave for. It’s the time to throw all your hard earned savings down
the drain to purchase commodities without which survival is easily possible.
Mini orgasms occur as soon as a ‘Levis’ or a ‘Madame’ is cited. ‘Mango’ , ‘FCUK’,
’Woodland’ are looked upon like landmarks in world history and can put brands
like the ‘NASA’ and the ‘Harvard’ under pressure…that is what sales means to
us.
During the season you can easily find half of Delhi hopping from
Lajpat Nagar to Sarojini Nagar to GIP to CP to Gurgaon …(not exhaustive by any
stretch of imagination). To find your favorite apparel of your favorite brand
for half the price (which is actually not the case :P) is indeed an achievement.
Parents get hyper with excitement to find ‘branded’ clothes for their chunnus
and munnus even if half of the clothes manufactured in the world are stuffed
into their wardrobes.
‘Beta, yeh le lo, ‘Levis’ ki hai!
‘No, ma, I already have 10 of them’
‘Denims ki bhi koi limit hoti hai, aage kaam aa jaayenge, 65%
off hai, sirf weekend tak’
‘WTF’
Another citation-
‘Monte Carlo ka hi lena hai, I’ve heard it’s the best and you
know what its 40% off.’
‘Armani is better’
‘But yaar, us par sirf 20% hai’
Brand is of supreme importance.There are so many shops luring
innocent customers for their pragmatic benefits.Although, people are spoilt for
choices. The choices made here are given more significance than those given
while choosing your careers or colleges. Herds of people gather in showrooms
resembling a scene ala ‘Kumbh Mela’ where instead of the river, brands are
worshipped.
The Aunty’s shop till they
drop while Uncle’s stare in dismay to the ‘Monte Carlo’s and the ‘Pepe’s
responsible for depleting the weight of their wallets and the depth of their
pockets. Mummys shortlisting 25 sweaters for their sons to choose from and sons
still not able to re-shortlist to find the sweater of his dreams is a common
scenario. To me, a perennial hater of such sales, it seems like a disorder.
People might find good bargains, but I ask, ‘why not go digital?’
You have great sites giving apparently the same discounts at a
click of the mouse, what is the need to spoil a weekend over a piece of cloth
which you win after several battles in a showroom? Shopping is meant to be a pleasant experience,
isn’t it?. Some even call it therapeutic. Somehow, I fail to see the therapy in
hoards of people queuing up to first get into the stores that have an ocean of
people already inside, then having to hunt for something worthwhile in the
unsightly piles of stuff. And then to make payment, again get into queues that
are several light years long. Therapeutic? My foot.
Follow my advice regarding online shopping.You’re definitely going to
gain from it and would thank me later.I accept cash, with a heavy heart.
Udit Bhatia
Electronics and Communication Engineering
Guru Gobind Singh Indraprastha University
