The marvel social media has become in today's world, makes us feel astonished about the limits to which it can outreach. But when you combine the power of this ubiquitous tool with the creative insight of a fashion powerhouse like Jabong, bazinga...you get an online fashion week.
India's largest online shopping haven, Jabong.com brings India online fashion week. With the aim to make the greatest designs, fabrics, labels more accessible to the common denizens, this initiative by Jabong has been lauded on apparently every media platform. India Online fashion week (IOFW) will be the world's first shop-able fashion fiesta. Not exclusively meant for fashion freaks, this grand event opens up exciting avenues for aspiring models, designers and creative personalities from various fields to showcase their talent and get recognition.
IOFW invites you to participate as a model, which is as easy as uploading your portfolio on their website and if you're lucky enough to skim through, you could have a highly credible launchpad. Apart from that, Jabong also has enough in store for budding designers and stylists who will get an awesome opportunity to mingle with industry experts and get mentored. This opportunity will provide them with excellent insight into the high-end fashion industry as well as provide a platform for networking. True to the adage- "Jabong for fashion and fashion for Jabong", IOFW also provides enough avenues for fashion photographers, dextrous make-up artists and hair stylists too.
Launching on 12th July, 2014, IOFW promises to be a magnum opus for online fashion in India and I personally am sanguine about its unprecedented success. This radical step to be a true online shopping destination by giving lipsmacking opportunity to the online shopper as well as fashion, fraternity will certainly go a long way in certifying India as an online fashion giant.
Fingers crossed in anticipation.....
This post has been written for the India Online Fashion Week Fantastic Blogger competition. Visit www.iofw.com to know more
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